We have an important story to tell!

Hey @flod (and Giacomo!)! You touched interesting topics in your latest post, and when I started crafting my comment it got so lengthy, I decided to use my platform to deliver it. Blog-to-blog discussion style! 🙂

I’ll try to respond, but please, bare in mind, that that’s my personal opinion, nothing official.

You started by pointing out a set of efforts that you either find of questionable value or not “leader” style. Things like Fx UI direction, multiprocessing, Jetpack or Personas.

In particular, you focused on two dimensions:

  1. Are those efforts unique? Innovative? Or do we chase others?
  2. Are those efforts valuable elements that fit into Mozilla Manifesto vision

You question both, and I believe you have all the rights on Earth to do so. We may disagree, but we should talk about this, and I find the fact that you express your concerns in public a good sign of the health of our ecosystem.

So, down to some points you raised. I humbly disagree with your notion of “cloning Chrome”. I believe it is a cognitive impairment that we so easily (we – I mean, most Mozillians I know) buy – this concept of “fresh Chrome”. Chrome is great! But it is not “innovative” in a sense many people talk about it. We just so easily take for granted a lot of inventions we brought to the world, and Chrome, yes, they just looked at Firefox and learned from us. That is just awesome, but that’s what they did!

Once again, Google is looking at an open source project and learns from them how to build a web browser. No, wait! Google, Microsoft and Apple are doing it. Now, how awesome it is? Think of all those things that Firefox brought to the browser landscape since its 1.0 version and notice how many of those innovations are now in IE8, Safari and Chrome.

They also have brilliant developers and *just* bringing all the values of Firefox would be a waste of time, so they, among other things, got a free ride of fixing things we struggled with. And now it is our time to fix those, and there’s nothing unhealthy in this. What would be, in my opinion, unhealthy, is to pretend we don’t see them, and defending our approach as “the right one” (remember Bill Gates first comments on Firefox 1.0?).

Ability to go multi-process is important. Majority of perceived performance improvements that Chrome has (and Fx 3.5/3.6 brought) come from two things: tricking user’s eyes – show him UI 200 ms before its usable – and putting expensive elements off the main thread. (I’m sure that performance team will be able to explain that better). The fact that you have to restart your browser when you install extension is a UX bug. No user expects it or wants it. It does not bring any value and the only reason we have it is a technical limitation.

For years we raised the bar of how the web browser should work. We set the standards in many areas. Opera set some, Safari set some, IE set some as well. Now Chrome set some standards and we just have to match them, possibly using extelligence of our brilliant dev team to push it further and innovate (Jetpack team is far from just fixing issues, they aim for bringing extensions to a new level, and they should be aiming for nothing less than that!). No reason to be worried, we make a great web browser better and it would be unwise to ask our users to trade those nice features for ability to use browser with Mozilla values. Why not give them the best of both?

Personas is an interesting project. I remember my initial feelings when I encountered Personas were much of “eee, nothing interesting”. I considered it to be a minor feature. I recognized that I’m not a target audience (neither you are, I think). But on the day of Fx 3.6 launch I got my lesson when I received amazing amount of feedback from my non-geek friends precisely about Personas and how this project resonated with them. It was amazing for me how emotional people got about “missing Real Madrid Persona, but you have Barcelona one!” or “the pink one is soooo cute” or “my browser is so much more personal now, when my you-name-it favorite actor/actress or symbol of my subculture is here”. Look at the amount of Personas created by people in such a short time! It is an amazing project and only now I see how it fits into Mozilla mission and vibe.

UI on the other hand is a much more complex thing, cause it is related to personal taste and fashion (and fashion itself is, from sociologist point of view a bizarre phenomena of human culture). But imo it all boils down to a simple aspect of cyclical changes. Windows 7 brought new UI, IE8 followed. Chrome followed IE8, Opera followed IE8 or Chrome or both, we’re following W7 or IE8 or Chrome or Opera – you call it. People expect browser to match the visual style of their operating system and Windows 7 is going to be the OS of choice for the vast majority of the world which, in result, will set the UI standard for the OS and apps for quite a some time. We can like it or hate it, but that’s going to happen, and Firefox on Windows should imo fit the OS style. What we will do beyond that is the major issue, and I believe our UI team is trying to come out with the value on top of that. Basing on past experience, I’m sure they’ll do a great job and we’ll see others learning from us. That’s how it works here. Would you prefer vendors to ignore each others accomplishments or deny them?

I disagree with you on your perspective of mobile world. I, for one, wait for Fennec on Android and I know a lot of people who do. I’m excited to think of how we can fit Firefox experience into Windows Mobile 7 and I’m sure it’ll be an exciting journey. Mozilla Messaging is going to generate projects related to forms of communication and I find this topic to be extremely important, so I have no worry about sustainability of it. Our embedding story is nothing to be proud of, but maybe it was a trade-off we had to do in order to achieve what we aimed for. I share your concerns here, and I see many of the platform team people discuss what we can do in order to make it better.

I see Mozilla pretty much self-aware of many of the issues you raised and diversified internally enough to have people raising concerns internally and open enough to have a ground to talk about them – your post is a part of it.

Bottom line

But ultimately I believe your concerns would be all valid if that would be all that is happening in the Mozilla project. If the whole community would work on either Personas, or marketing or UI. But is it? Do you really feel that those elements you describe represent, as you wrote “Mozilla project as a whole“?

I see Mozilla as a meta-project that’s involved in a huge number of projects that touch amazing variety of issues, and it is very hard to nail it down to one or two and call that “representative” for the community.

No matter what you think of Personas, I don’t think you can say that this effort matches what Mozilla is doing with Drumbeat, Bespin, Raindrop or Weave. No matter if you find Jetpack valuable, I hope you did not get lured by press foretelling the end of extensions as we know them. Can you name an example of a project that generated tons of thousands of dependencies and was irresponsibly killed by Mozilla? Have we ever done something like that? Then, do you really think we will do this?

We generate amazing amount of projects of very different kinds. Globally, our community is very diversified and in different points of their journey. Some communities need more marketing, UK, Korea, Sweden? Some, like Italy, Poland, Germany, may have enough internal marketing to consider Mozilla global marketing effort focused on promoting Firefox useless for them or even “too much”. We, Mozillians who live in those countries should act as a membrane which adjusts the signal, and gives feedback to our fellow Mozillians worldwide about what we need, and what we don’t. Poland has 52% of market share, and we need things like developers community or foundation-like efforts to use the potential are trust we generated over years as a platform to bring Mozilla values further, so we work with Mitchell, Mozilla Foundation and from time to time I try to get Paul Rouget’s attention 😉 At the same time, PR and marketing wise, we work with Polish PR agency, Barbara and others to balance the amount of press we generate to avoid wasting time to convince the convinced ones. That’s just adjusting. I believe that we should do that much more often in many countries which just are ready for different aspects of Mozilla project to stimulate and energize Mozillians.

Example? Here you are. You think we focus too much on marketing sites? Well, then you focus on other aspects! I believe that the concept of “we have to localize all websites to all languages” is not sustainable anymore. We will generate more websites/webapps, and our local communities will decide which ones to promote locally. We don’t have to have everything localize everywhere and that’s a great power you have to adjust the signal to your locale. Mozilla should make sure all websites/webapps/apps are localizable and let community decide which ones to localize. Focus on the ones that are most important for you!

We have so many projects to pick from! Of different kinds, using different techniques to address different aspects of the common value set expressed in Mozilla Manifesto. They’re also diverse in a way you think about them.

Some of them are truly unique and experimental, and massive – think of our JIT approach (it took a ride from MtV to SF airport for Taras to explain to my what is so different in our JIT approach but now I’m proud of what we’re aiming for), think of L20n, think of Ubiquity,  Bespin, Raindrop or Drumbeat.

Some of them, are application of Mozilla-way onto existing concepts. Weave is not innovative because it allows sharing data. But it brought privacy to the picture. SUMO is not the very first support platform ever, but the way we approach the concept of support is innovative and “Mozillian”. Our Metrics team is not the only metrics team in the world, but they do hell a lot of innovation on making their work public and open to contribution which is pretty unique. We may not be the first project ever to have marketing team, but we approach marketing and PR in a unique and innovative way.

Some of them are just a catch-up game and that’s also not bad. We have 350 million users, if someone brought a good idea to the world of web browsers and we can just make sure that 350 million Internet users may use Internet safer, easier and better then I find it pretty important thing to do and I definitely expect such actions from other vendors. (think: partial upgrades)

Ultimately, many of them are a mix of the ones above and as long as we are able to generate new projects that resonate with what people find important on the Internet, I think Mozilla makes an impact and has a bright future that we, including you and me, have to shape.

6 thoughts on “We have an important story to tell!”

  1. This is what I call a loooong answer 🙂

    Once again, Google is looking at an open source project and learns from them how to build a web browser. No, wait! Google, Microsoft and Apple are doing it. Now, how awesome it is? Think of all those things that Firefox brought to the browser landscape since its 1.0 version and notice how many of those innovations are now in IE8, Safari and Chrome.

    We’re saying the same thing, the only difference is that I feel that we were a reference in the browser market, while you think that we still are.

    About Personas, as I answered to Pascal on the “other side”, you’re absolutely right: I’m not an average Firefox user! Anyway, I’m ready to change my opinion about Personas in the coming months and acknowledge that I was wrong.

    Can you name an example of a project that generated tons of thousands of dependencies and was irresponsibly killed by Mozilla?

    Well, I don’t fully understand what you mean with “dependencies” but, to name one, Ubiquity doesn’t look very lively. I remember discussion about localizing Ubiquity about a year ago, and then very little news (yes, I read Jono’s post in January).

    Some, like Italy, Poland, Germany, may have enough internal marketing to consider Mozilla global marketing effort focused on promoting Firefox useless for them or even “too much”.

    Unfortunately that’s not the case of Italy: very good on support and localization, completely laking on marketing, marketshare somewhere above 20% (I don’t have exact numbers), PR strategy not very clear. But that’s another topic 😉

  2. Dear Gandalf,
    first of all, I have never questioned the Mozilla Manifesto. I’ve just expressed technical concerns which seem to be addressed by marketing while they are being finally (hopefully) solved by engineering.
    I made a few points and you answer me with a very long list of what Mozilla (your company, btw) does.
    Good, but that doesn’t help with my feelings.
    As Francesco wrote, we are starting frm different viewpoints: you think Firefox is still the reference in the browser field, I feel this is not true anymore. ESince you love examples, I’ll give you mine: every web designer or graphician I know has switched to Chrome for development. I’ve been to a Joomla conference lately, and 95% of web site creators uses Chrome. Firefox is now “just” a testing browser.
    I simply cannot see anything good in this, but I hope to be proven wrong.

  3. I like how your response is mostly PR and worded for marketing, and does not really address the meat of his post, which is about how most of what mozilla is lately is PR and marketing.

  4. @flod: Ubiquity never claimed to be ready for public audience. Extensions (in a way we use this term today) are available and we maintain the API for them and encourage people to write them.

    @prometeo:
    > I made a few points and you answer me with a very long list of what Mozilla (your company, btw) does.

    Mostly, because you narrowed “what Mozilla does” to four things 🙂

    > Since you love examples, I’ll give you mine:

    Yes, I believe we all see many of our geeky friends trying Chrome these days, and I believe it to be a combination of multiple factors. Chrome is new, kind of “honey moon” phase – they didn’t “screw” anything yet, they didn’t “made things worse with a major update” etc. so its just an easy start. It’s definitely very snappy (not to confuse with performance, those are two different things), and that’s one area where I feel Mozilla has some work to do. Ultimately, Chrome has this “no userbase” advantage which is always helping move faster.

    I believe that Mozilla is aware (and that means that your blog post does help to recognize the mood of the community) of the appealing “freshness” of Chrome to geeks, and that’s a good sign for me.

    > I simply cannot see anything good in this, but I hope to be proven wrong.

    Yea, I hear you. So let me try to summarize my POV.
    1) Firefox is being very actively developed and Chrome is, to use Shaver’s words “the competition we wanted”. I believe we should not be afraid of saying that there is a browser on the market that has some features pushed further and this way calling us to catch up. That’s the competition that is good for the users imo and that’s the competition we provided to this market. We “just” have to be better in some areas, and I believe Firefox devs are aware of it.
    2) The very most important area which is currently used as a differentiation beteween Fx and Chrome are performance and snappiness.
    Performance wise, I believe that it is cyclical. Depending on the moment of a release cycle of each browser, the ones closer to release are slower, but with each release all browsers are getting faster. Fx3.6 is faster than 3.5 which was faster than 3.0 etc. Same with Chrome, Safari, Opera, IE. Now, as far as I understand (and I admit I understand very little from the field), we mostly measure performance by JavaScript performance, or, to put it differently, we measure ability to performance tens of thousands of operations in a loop. That’s how all perf benchmarks work. The current performance race in this field is down to the concept of JIT – technology that allows for JavaScript compilation. Chrome and Safari use the “old” approach to JIT, the one that is better understood and simpler to implement. Mozilla, on the other hand is trying to implement an algorithm that is potentially much more powerful, but much harder to implement properly. I can go into details, but I’ll be just repeating what Taras explained to me once, so it may be better to ask him for a blog post on this. Basically its all down to the fact, that if we do our JIT right, we’ll be able to be much faster, but for now, we’re struggling to fine-tune when to “trigger” compilation, while Chrome’s approach is much more limited, but works “out of the box”, so they’re faster now. In one year, things should look different and I believe we will see the end of “performance” battle – we’ll all be too fast to notice the difference – and will have to find other differentiators between browsers.
    Snappiness on the other hand is an important lesson for Mozilla and basing on the feedback from 3.6, we’re learning our lesson well. I expect that with the next releases the difference will once again get smaller and soon it’ll be hard to notice.
    3) Ultimately, you put an equal sign between Firefox and Mozilla, which I believe is wrong and that caused me to write my response. I believe Mozilla, more than ever, is much more than Firefox, no matter how much I love the browser, and we should recognize that you cannot measure the health of the whole project by only one project. Firefox is super important for our notion of success, our ability to make impact, our flexibility to operate, but we do much more, and Firefox is part of something much bigger which I believe brings value to the browser, that cannot be measured in miliseconds on Sunspider nor it can grant you a point on ACID3.

    One last thing. I really mean it. It is *my* *personal* *opinions* what I write here. As much as I am a member of a project, and I am employed to do part of what I do for Mozilla, it doesn’t make my words any more official. It may shift my perspective, it may make me biased, but it doesn’t mean I’m representing a voice of anyone except of myself.

    @snookums:
    I can do very little to express myself differently to match your expectations. I believe that your latter statement is wrong, and Mozilla is extremely active on many fronts, but that doesn’t mean I’m right and you’re wrong. Maybe my perspective is biased by how many projects are going on around me, maybe you’re perspective is biased by your sources of information.

  5. Maybe I’m misinformed, but aren’t the platform improvements that Francesco Lodolo talked about to make be more competitive with webkit already planned for Gecko 2.0?

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