Heh… I found it really funny to read Gervase’s article about Firefox CD’s in UK and what gave me even more fun was to read Polish news sites writing about it. Yes, most of the business world still has no clue what it’s all about and that’s the hype we can use to reach the market.
It’s not only that the world is not expecting OS, it’s also that the world is false-positivly sure that it understands it once it knows about it. So even when someone knows that OS exists, it’s rather possible that he is calm because he thinks that he understands what it’s all about.
I expect even more fun in the future when those crappy, proprietary oriented companies, organisations and people will start trying to fit OS into their vision of the world…