If you take a look at lastest XiTi stats and you live outside Europe, you might be suprised. 30% of market in Finland? 25% in Germany? Well, I can’t talk about all results, but at least those about Poland are a bit higher than our internal statistics.
A few words of explanation. In Poland, we have one company who rules whole statistics market having their stats in all major websites. Every bigger website wants to sell ads. None of them is working on a advertisement market by themselves. They are always signing a deals with adserver companies in Poland. There are 3 big adservers in Poland and all of them have signed deals with Gemius. Thanks to this, every website with external adserver uses Gemius as a statistics server. The bad point is that we have a monopolists. The good point is that we have global statistics for free. Gemius covers probably 99.5% of the market, so we know exactly how does look situation in Poland thanks to every-week results presented on www.ranking.pl.
And according to them, Firefox has 10.9% of the market.
XiTi tracks their stats from outside of Poland probably covering users who are visiting their websites from polish IP’s or polish domains or with polish browsers. This is not a best group to track. Those are users who read english, who are interested in some websites in other countries – probably more hi-tech users than most of poles.
I’m not sure if this difference exists in other countries, but probably it is. So thanks to this we can compare results between european countries. With no doubt Finland leads – congrats to you, Ville 🙂
One last thing. Look at those stats – France, Germany, Holland, UK… west europe covered well. What about east europe? south europe? I think that we have a lot of work to do in those countries.